3D illustration of an eye and lips in a geometric design with pink background.

Creative Direction –Scaled to Fit Your Needs.

Fractional Creative Direction is for companies who’ve outgrown DIY design or scattered agency handoffs—and are ready for real strategic leadership. Whether you’re scaling fast, entering a new market, or evolving your brand, ZACK SHUBKAGEL ROVELLA brings the polish, structure & creative clarity to zhuzh your brand—without the full-time overhead.

HI! I’M ZACK SHUBKAGEL ROVELLA

Person with short hair and a mustache wearing a pink sweater, looking at the camera.

Been There.
Designed That.
Now Let’s Do Yours Better.

I’m Zack Shubkagel Rovella—a seasoned, award-winning Creative Director and design leader with over 20 years of experience helping brands cut through noise and connect with meaning. I’ve helped build, scale, and evolve brands across every format—from packaging and retail to digital and campaigns. I’ve collaborated closely with founders, CEOs, CMOs, and key stakeholders across industries consumer-facing and B2B.

My approach is grounded in both strategic thinking and hands-on execution. I’ve led creative for multimillion-dollar brands, refreshed legacy brands for modern relevance, and built scalable systems that empower in-house teams to operate with consistency and confidence.

I created BRAND ZHUZH as a flexible model to partner with founders, marketers, and creative teams who need top-tier direction—when they need it most. Whether you’re building a new brand, launching a campaign, or untangling messy design systems, I plug in to provide clarity, structure, and momentum.

Trusted by Consumer & B2B Brands

  • Perricone MD logo with mortar and pestle icon.
  • Panera Bread
  • Blue Cross Blue Shield logo with cross and shield symbols.
  • Brookfield Properties logo
  • A10 Networks
  • Medallia
  • Twistlock
  • Taylor Farms
  • Syngenta
  • Corvia
  • Logo of The Omidyar Group with circular design
  • Neenah Paper
  • Spin Pizza logo with bold black text on a white background.
  • New Leaf Paper
  • PetWise logo with a silhouette of a dog

What I can do for you:

    • Brand Positioning

    • Brand Strategy Workshops

    • Naming

    • Brand Identity Design

  • Ensure cohesive execution across digital, print, retail and social touchpoints.

    • Campaign Concepting & Execution

    • Photoshoot Art Direction

    • Video Storyboarding

    • Omnichannel Campaign PlaybooksSocial Media Campaigns

    • Site Planning

    • UX Wireframing and UI Design Kits

    • Website Design & Prototyping

    • Creative Operations & Budgeting

    • Workshops & Ideation Sessions

    • Mentorship & Team Building

    • Workflow Management & Process Optimization

    • Tech Stack Integration

    • AI Integration

Creative Direction that Delivers & Delights

  • Person holding Perricone MD skincare products, including a Chia Oil and Chia Body Oil, against a tiled bathroom background.

    PACKAGING & PHOTOSHOOTS

  • Laptop displaying HLB website with building interiors, slogan "Your dark space is our canvas."

    WEBSITE & UX DESIGN

  • A series of digital posters with various cybersecurity slogans and geometric designs. Texts include "Securing the digital frontier," "Keeping cyber marauders at bay," and "Make your digital infrastructure bullet proof," by A10 Networks. Features abstract shapes and city skyline images.

    BRANDING & CAMPAIGNS

  • Panera Bread promotional image featuring gift cards, baked goods, a caramel latte cup, roasted turkey sandwich, chicken ham flatbread, turkey chili, autumn squash soup, and bagels with captions."}

    SEASONAL CAMPAIGN ART DIRECTION

VIEW FULL PORTFOLIO

HOW THIS WORKS

Flexible. Affordable. Scalable.

Engagement models tailored to your needs.

  • 2 strategy sessions/month (each 90 minutes)

  • Brand audit + recommendations

  • Slack/email support

ESSENTIALS TIER

Creative Clarity Sprint

$2.5k/month

GROWTH TIER

Fractional Creative Director

  • 1-2 days/week

  • Team management, brand oversight, campaign leadership

  • Weekly check-ins + async reviews

$5k-$8k/month

EXECUTIVE TIER

Embedded Creative Leader

  • 3 days/week

  • Full leadership across team, vendors, C-suite

  • Creative ops consulting

$12k-$15k/month

Real Relationships. Real Results.

  • "A great consulting asset to any organization in need of branding programs. He is strategic and creative... and doesn't hesitate to bring in other points of view to bolster creative solutions."

    Gail Lozzoff, founder of SPIN! Pizza and Einstein Bros. Bagels

  • "Zack was able to tap into what makes an organization tick, internally & externally. I felt constantly supported by Zack’s ability to distill each brand’s vision into actionable creative insights."

    Gaby Saravia, Lead Designer, Slack

  • "Zack’s visionary creative mind coupled with his calm demeanor, problem-solving skills, willingness to take on any challenge, and motivational nature make him an exceptional, always reliable leader."

    Taylor Mead, copywriter Perricone MD

Let’s work together.

Interested in working together? Fill out some info and I will be in touch shortly!